Bringing ACDelco Back to The Garage.

For 2017, the highly utilized ACDelco Modular Kit was due for a complete redesign. This kit saw 15 different shows in the previous season, making durability, modularity, and ease of refurbishment important factors the design needed to address. We were also tasked with finding a way to bring interactive elements into the smaller shows the brand attended.

The most important design challenge was highlighting the brand’s amazingly rich history and reputation built in garages across the county. The previous kit was well received but had become stodgy and in need of a refreshed aesthetic.

This project was about reconnecting a brand to its roots; putting ACDelco back into the garage.

Design Solution

Due to the number of different floorplans this kit was to see, this kit was designed to be reconfigured in every possible way. Each element is five feet wide so it could be adjusted to fit the space allowing for maximum modularity. All elements featured a custom-cut slat-wall system that could be used to hang or connect anything the team wanted to showcase. This kit had multiple properties that could be added and subtracted as needed to maximize the impact on the audience attending the show. We were also able to leverage the NFC tables used in the larger AAPEX kit, allowing for a tech-focused approach to the smaller shows.