Show Objectives
Dubai International Motor Show 2019
Change consumer's perception of Cadillac and its new direction.
Bring excitement and engagement with the Cadillac brand through the bold new product lineup.
Communicate the brand's key messaging from a corporate and product standpoint.
Showcase Cadillac’s full portfolio of the 2020 Models
Introduce the CT4, CT5, and XT6 to the Middle East market for the first time.
Provide a premium experience to show attendees.
Continue to be part of the Middle East’s heritage; present and future.
Highlight the intentions to be a leader in the luxury market
Profile regional executives.
Location in the Hall
Space Orientation
Vehicle Line-up
Space Placement
ESCALADE PREMIUM LUXURY
BLACK RAVEN
XT6 PREMIUM LUXURY
DARK MOCHA METALLIC
XT5 PREMIUM LUXURY
CRYSTAL WHITE METALLIC
XT4 PREMIUM LUXURY
SHADOW METALLIC
CT6 SPORT
CRYSTAL WHITE METALLIC
CT5 SPORT
GARNETT METALLIC
CT4 SPORT
BLACK RAVEN
SPACE VISUALIZATIONS
FRONT OF HOUSE
Front of House Design Rendering
Front of House Design Rendering
Front of House Design Rendering
Front of House Design Rendering
SPACE VISUALIZATIONS
HOSPITALITY
Hospitality Space Design Rendering
Hospitality Space Design Rendering
Hospitality Space Design Rendering
Hospitality Space Design Rendering
Credits: 2D Design- Julie Bartoszewicz