Our previous ride and drive kit was dated and disjointed from the new aesthetic of the brand (Hudson). It also lacked the hospitality and comfort one expects from a luxury brand. To address these issues, we designed a modular kit that aligned itself aesthetically using the CMF palate we developed for the show stand and designed a structure that provided some shade, a place to sit down while filling out the forms for the drive, merchandise for Cadillac enthusiasts, and cold beverages for those that sign up.