OnStar AYS
Onstar AtYourServies came to us asking for an interactive display that could showcase their cognitive mobility marketing platform in a new and exciting way. The design needed to be scalable, visually representative of the brand, and architecturally stunning. The interactive aspect required a multi-user, digital experience that allowed show attendees, and potential business partners to see all the platform had to offer.
Our design solution invited potential business partners to take a guided journey through three unique cities to show how the AYS mobile platform could market to consumers based on the proximity of their vehicles to their place of business. This was achieved through iPad-driven augmented content overlaid onto white-model cities.
Experiential Story Boarding
Shopping Experience
Storyboarding
A potential customer approaches the space.
The user holds the tablet up to activate augmented reality.
Errand story pops up; User selects errand: Chooses from, pharmacy, wardrobe, tech.
The user selects pharmacy; Selects desired deal: 10% off meds, 2 for 1 bottle of aspirin, Exclusive old spice deodorant.
User see the chosen deal, then moves onto next experience; wardrobe
User selects wardrobe icon (car drives to tailor; chooses from same-day tailoring, 2 for 1
suits, free cuff links with purchase.
Next errand: User selects tech accessories
User selects tech icon (car drives to tech store; chooses from $15 mail-in rebate, 2 for 1 external HD, free 16gb thumb drive with purchase.
Payoff- cool animation select from: break dancing deodorant, self-tying tie, city destroying laptop.
Full Service Experience
Storyboarding
Potential customer approaches the space.
The user holds the tablet up to activate augmented reality.
User selects an Onstar AYS service: eat, shop, play
Selection loads “shop” video: guy leaving office is stopped by boss. Boss says “you better look sharp for tomorrow.” Cut to the guy walking through parking structure and getting into his car.
Our guy will be looking for a suit on his way home from work.
End card to “shop” video: a smartphone. aftermarket Onstar mirror and IHU slide into frame. Super: connect with Onstar AYS three different ways.
Select store: store 1- same day tailoring Store 2- free cuff links with purchase.
During transit parking option pop-up
After purchase, select celebration.
After celebration, start back at the beginning to select another AYS service.
Experiential Interface
Show Photos
Post Show Extensions
During the show, a business card-sized giveaway was handed out to potential customers. The card unfolded to reveal a pop-up city that allowed them to scan the QR code and lunch the augmented experience where ever they needed to- increasing the reach of the experience to their business partners and colleagues.
Credits: 2D Design- John Griffith, Content- Mindfield USA.
